The beginning of Our Gang

As I am creating an animated background and using colour and movement to engage the younger audience, I chose to use the software Adobe After Effects as a starting point to allow create the titles and enable to grasp the use of the software. Following the feedback from my animatic, I chose a title as 'Our Gang' - this was chosen as I feel conveys the narrative well, and people who viewed my animatic quickly established that the characters were part of a gang. In addition to this, 'Our Gang' is simple for the target audience to associate with.

I began by creating a main title...

The main title will be shown for 4-5 seconds to instantly engage the audience.



From watching the main title, I felt that the colours were too feminine, and this was reinforced with feedback from people who viewed the title. As the target audience is a young male and female audience it was essential that I changed the colours to attract both genders. Nevertheless, the font chosen for the title is effective in linking with the theme of youth and the title itself. I also changed the effect of the title to a bolder effect, which is instantly in the audience's vision when the intro begins.



Shot 2


I have chosen the same colour scheme as the main title shot for the second shot, containing the 'Produced By...' title. This highlights that they are both the main titles of the intro.