Audience Theory and Targeting Audience

One way in which I targeted my audience was by creating a questionnaire and gathering results. The results I received enabled me to establish an age group target and also a popular genre among that audience.

Furthermore, from the textual analysis of certain children's TV drama, I have also been able to establish a common target audience of certain genres. For example, Saved By The Bell and Sabrina The Teenage Witch are sit-coms and centre upon 'teenage' life at school and the lives of young teenagers, therefore with a teenage orientated narrative, the audience is also young teenagers. In addition to this, other children's TV drama, such as Bernard's Watch and Even Stevens target a younger audience than teenagers - around 9 -12 years. Thus, the textual analysis allowed me to understand the audience associated with particular genres and has helped me in my initial ideas and final ideas for the audience I want to target, and therefore the genre associated with that.