CITV and CBBC

I have also chosen to broaden my research by looking at the brand names for children's television - CITV and CBBC. I have chosen to do this; it can help me establish a target audience/age group and the variety of children's programmes that can guide me with ideas.

CITV (Children's Independent Television) began on January 3 1983, and contained programmes with pre-recorded links in between, also using a different presenter each month. It is aimed at children under the age of 12. Moreover, the CITV channel has been moved to a range of other channels, and in 2006 a CITV channel was launched - replacing the ITV news channel. CITV also uses blocks for their children's programmes. These are: Toon Base, Get Stuck In! Chooseday, Marathon Weekends, Totally Henry and Horrid Henry's Power Hour. Many of the programmes shown on CITV are cartoons, along with creative programmes.

CBBC is the brand name used for the BBC's children's television programmes, and the programmes featured are specifically aimed at the age group of 6-12 years old. The CBBC channel was launched September 9 1985 on BBC One as a block. Like CITV, CBBC also uses a variety of presenters, but rather than changing presenters each month, the same presenters were used to engage with the audience.